--- title: "About Trades Igniter — Marketing Built for Trades" description: "Trades Igniter was founded to give trades businesses the marketing tools and strategies they need to grow — without the overwhelm." lang: en json-ld: --- [![Trades Igniter](/assets/logo-primary-UTN-NcIV.png)](/) [Home](/) [About](/about) [Marketing](/marketing) [Websites](/websites) [Add-Ons](/addons/quotes-invoices) [Blog](/blog)[Contact](/contact)Schedule a Consult ![](/assets/about-hero-D1hHZjKA.jpg) About Us # Marketing for the Busy Trades Professional Trades Igniter was founded with one goal: to give trades businesses the marketing tools and strategies they need to grow — without the overwhelm. We know your time is better spent on the job site, so we handle the rest. Our Story ## Born from a Gap in the Market Too many marketing agencies treat trades businesses like just another client. They apply cookie-cutter strategies designed for big corporations and hope for the best. We saw the frustration firsthand — contractors pouring money into campaigns that didn't understand their customers, their service areas, or their growth goals. That's why Trades Igniter was built. We set out to create a marketing partner that speaks your language — one that understands lead generation for service businesses, job-based revenue models, and the trust homeowners need before hiring a contractor. Today, we've helped hundreds of trades businesses across specialties — from electricians and plumbers to roofers, HVAC contractors, landscapers, painters, and general contractors — build sustainable lead pipelines that grow month after month. ![Trades Igniter team collaborating](/assets/about-team-CuaXUf7d.jpg) 500+ Businesses Served 500+ Businesses Served 3x Avg. Lead Growth 98% Client Retention 10+ Years Experience Our Values ## What Drives Everything We Do ### Mission-Driven We exist to help trades businesses reach more customers and grow sustainable companies. ### Contractor-First Every strategy we build starts with your unique business needs and service area demographics. ### Results-Obsessed We measure success by your booked jobs and revenue growth, not vanity metrics. ### Passionate Team Our team combines home services industry knowledge with cutting-edge digital marketing expertise. ![Contractor on a job site](/assets/about-mission-C_5DLW09.jpg) Our Mission ## Helping Contractors Focus on the Work, Not Marketing You didn't learn your trade to spend your evenings managing Instagram posts or figuring out Google Ads. Your expertise is in getting the job done right — and ours is in making sure the right customers find you. We bridge that gap so you can do what you love while your business grows on autopilot. ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Generate high-quality leads consistently ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Build a recognizable brand in your community ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Scale revenue without sacrificing work quality ![](/assets/e-icon-flame-CCq-3ZMF.png) Why Trades Igniter ## What Makes Us Different ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Deep expertise in home services and trades marketing ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Service area targeted marketing strategies from day one ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Transparent reporting with real revenue metrics ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Dedicated account manager who understands your goals ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Proven systems that scale with your business growth ![](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204000%204000'%3e%3cg%20fill='currentColor'%3e%3cpath%20d='M1751.96,2796.55l339.17-75.13S3356.21,778.72,3819.88,390.42l-57.24-85.86s-1453.98,1174.68-1791.72,1850.15c0,0-449.36-915.89-858.65-317.7,0,0,386.39,214.66,639.69,959.54Z'/%3e%3cpath%20d='M3211.37,1265.76v1881.2c0,151.19-123.01,274.2-274.2,274.2H935.98c-151.2,0-274.21-123.01-274.21-274.2v-2001.19c0-151.2,123.01-274.2,274.21-274.2h2001.19c9,0,17.9.47,26.69,1.32,80.31-74.35,158.51-145.03,232.2-210.51-77.16-41.49-165.31-65.1-258.89-65.1H935.98c-302.44,0-548.5,246.05-548.5,548.49v2001.19c0,302.44,246.06,548.49,548.5,548.49h2001.19c302.44,0,548.49-246.05,548.49-548.49v-2001.19c0-68.71-12.82-134.46-35.99-195.12-76.66,98.2-156.93,204.64-238.3,315.11Z'/%3e%3c/g%3e%3c/svg%3e) Strategies tailored to your trade and local market Our Approach ## Simple, Transparent, Effective We believe great marketing shouldn't be complicated. Here's how we work with every business we partner with. Step 01 ### Discovery We learn your business, customers, service area, and goals inside and out. Step 02 ### Strategy A custom marketing plan built for your trade and local market. Step 03 ### Execute We launch campaigns, create content, and optimize everything. Step 04 ### Grow Monthly reporting, continuous optimization, and measurable growth. The Platform ## A Website Foundation — Plus Five Add-Ons Built for the Trades Start with a fast, SEO-ready website. Then bolt on only what you need — quotes & invoices, scheduling, events, auto-pilot blogging, and a built-in CRM. One login. One bill. Everything talks to each other. ### Website Design Your foundation — fast, mobile-first, built to convert. ### Quotes & Invoices Professional billing & online payments. ### Calendar & Events Ticketing & event registration. ### Scheduling Online booking & appointments with payments. ### Auto Pilot Blogging AI-powered content on autopilot. ### CRM & Email Marketing Leads, pipeline & campaigns in one place. Trades We Serve ## Built for Your Trade — Pick Yours Each trade page breaks down exactly how the platform fits your day-to-day — from emergency calls to seasonal campaigns. [ ### Plumbing A complete back office for plumbers — from emergency calls to scheduled installs. Learn more ](/trades/plumbing) [ ### Electrical From panel upgrades to EV chargers — one platform for licensed electricians. Learn more ](/trades/electrical) [ ### HVAC Heating, cooling, maintenance plans — a calendar that fills itself. Learn more ](/trades/hvac) [ ### Handymen One platform for every odd job — and the back office to scale beyond solo. Learn more ](/trades/handymen) [ ### Flooring Showroom-quality online experience for flooring pros. Learn more ](/trades/flooring) [ ### Builders Custom builds and remodels need a platform that matches the quality of the work. Learn more ](/trades/builders) [ ### Mechanics Compete with the dealership service department — and win. Learn more ](/trades/mechanics) [ ### Painters Beautiful websites for beautiful work — and a back-office to match. Learn more ](/trades/painters) [ ### Landscaping Recurring revenue and seasonal marketing for lawn pros. Learn more ](/trades/landscaping) [ ### Roofing Storm-ready websites and lead capture for roofers. Learn more ](/trades/roofing) ![](/assets/e-icon-flame-CCq-3ZMF.png)![](/assets/e-icon-flame-CCq-3ZMF.png)![](/assets/e-icon-flame-CCq-3ZMF.png)![](/assets/e-icon-flame-CCq-3ZMF.png) ## Ready to Ignite Your Growth? Book a free strategy call and discover how we can fill your schedule with the right jobs and customers. Schedule a Consult (865) 288-9446 info@tradesigniter.com Nationwide Services Based in Knoxville, TN ![Trades Igniter](/assets/logo-secondary-CJjppKNy.png) We specialize in marketing for trades businesses — helping electricians, plumbers, HVAC contractors, roofers, painters, landscapers, and more grow with high-converting websites and proven digital strategies. [(865) 288-9446](tel:+18652889446) [info@tradesigniter.com](mailto:info@tradesigniter.com) Knoxville, TN #### Quick Links - [Home](/) - [About](/about) - [Marketing](/marketing) - [Websites](/websites) - [Blog](/blog) - [Contact](/contact) #### Services - Website Design - SEO & Local Search - Social Media - Paid Advertising - Brand Identity - Lead Nurture #### Stay Connected Sign up for news and offers from Trades Igniter. 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